Mann's Bait Company had a loyal customer base and a product well-suited for building a social media following. They launched their Facebook fan page with very little promotion and quickly developed a small but loyal following of a few hundred fans. But keeping up with comments was a challenge. As a small business without a dedicated social media or online marketing department, they didn't have the staff or time to constantly monitor the fan page for comments. Yet they understood that being responsive is a major factor for a successful social media campaign. That's where iService was able to help. Mann's Bait was already using iService to provide FAQ information to their website visitors, handle customer inquiries, and manage outbound e-mail campaigns. Leveraging iService to streamline social media interactions was a natural fit. Now, when notifications from the Mann's Bait...