Mann's Bait Company had a loyal customer base and a product well-suited for building a social media following. They launched their Facebook fan page with very little promotion and quickly developed a small but loyal following of a few hundred fans. But keeping up with comments was a challenge. As a small business without a dedicated social media or online marketing department, they didn't have the staff or time to constantly monitor the fan page for comments. Yet they understood that being responsive is a major factor for a successful social media campaign. That's where iService was able to help. Mann's Bait was already using iService to provide FAQ information to their website visitors, handle customer inquiries, and manage outbound e-mail campaigns. Leveraging iService to streamline social media interactions was a natural fit. Now, when notifications from the Mann's Bait...

Most organizations have a wealth of information in various databases, such as billing or fulfillment systems. But those systems usually lack the ability to leverage that information for customer interaction purposes ... like executing targeted email marketing campaigns or sending past due collection notices via email. The iService batch utility makes it easy to integrate iService with your other operational support systems and leverage all of that information using the power and flexibility of the iService email management platform. The batch utility can be used to perform the following actions based on an input file. Create new contacts Set, update, or remove properties for contacts (e.g., name, email, address, phone, etc.) Send agent emails to contacts and set interaction properties within the email Send secure messages that are viewed on an encrypted...